Has your mission evolved over time, or has it remained constant?
How does your mission guide decision-making in the face of industry changes?
What is the fundamental purpose or reason for the existence of your business?
Why was the company originally established?
What specific goals and objectives does your business aim to achieve in the short and long term?
What makes your business unique or different from competitors?
Do you envision a literal or abstract representation in your logo?
This does not mean we will use the colors but we will strongly consider them.